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graphic designer jobs near allentown pa com. In the meantime, he developed his portfolio at the Book Shop and won a One Show award with art director Tommy Cannon. With a diverse range of interests and experiences, Frank Lehrer brings wit, insight, and a love for research—a love, seriously, it’s almost disgusting—to any project he undertakes. Nik, copywriter, has been writing in one form or another since he was a teenager. After developing his craft at the Interlochen Center for the Arts, he studied prose and screenwriting at the University of Michigan. He moved to L. A. and wrote for Lifetime Television, MTV, and Mar Vista Entertainment. After seeing his first screenplay, ADOPTING TERROR, produced, he turned his attention to advertising. He wrote web and product copy for a tech start up, Honest Label Foods, as well as an art and design column for Examiner. com.

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Franklin better organized this by adding 14 point type for the first line of the advertisement; although later shortened and centered it, making "headlines". Franklin added illustrations, something that London printers had not attempted. Franklin was the first to utilize logos, which were early symbols that announced such services as opticians by displaying golden spectacles. Franklin taught advertisers that the use of detail was important in marketing their products. Some advertisements ran for 10 20 lines, including color, names, varieties, and sizes of the goods that were offered. The printing press made books more widely available. Aldus Manutius developed the book structure that became the foundation of western publication design. This era of graphic design is called Humanist or Old Style. Additionally, William Caxton, England's first printer produced religious books, but had trouble selling them. He discovered the use of leftover pages and used them to announce the books and post them on church doors. This practice was termed "squis" or "pin up" posters, in approximately 1612, becoming the first form of print advertising in Europe.

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This web page has a cool diagonal grid with very strong lines of action that take you from one section to another, in a quick zigzag way. 4. TransparencyTransparency is also a great technique for generating a sense of movement in static images. Transparency isn’t just limited to digital graphics either. Check out how this invitation card for the New York Museum of Glass has aptly been printed onto transparent glass, giving the design a unique and engaging effect. 5. In spite of the revolution she sparked off in the early 20th century that radically changed the mode of dressing of women worldwide, Chanel is best remembered today, not for any popular signature designs that she introduced during her life time as a couture, but for the liquid gold that is still marketed in signature Art Deco bottles known as Chanel No. 5, the first perfume that bears a designer's name, and helped to keep her reputation going when it plunged to a low ebb, after her involvement with a Nazi officer during World War II. How Chanel came to acquire the formula for such an enchanting perfume that has stood the test of time, is very interesting. After the death of Arthur Cappel in 1919, Chanel was introduced to the Russian Grand Duke Dmitri, with whom she started a relationship. It was through him that she met Ernest Beaux, a perfume maker, whose father had worked for the Czar of Russia.